Onboarding and engagement specialist Swaystack has partnered with Oxford Financial institution of Michigan and Cascade Federal Credit score Union of Washington State.
Oxford Financial institution and Cascade FCU will each use Swaystack’s gamified onboarding and engagement resolution to boost and streamline onboarding, account funding, direct deposit switching, and extra.
Headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2026.
Buyer onboarding and engagement specialist Swaystack has teamed up with Oxford Financial institution, the oldest industrial financial institution in Oakland County, Michigan. Swaystack will convey its gamified onboarding and engagement resolution to the financial institution’s clients inside Jack Henry’s Banno digital banking platform, serving to clients fund accounts, change direct deposits, and switch subscriptions from the primary login.
“We’ve at all times believed that incomes a buyer’s belief means displaying up at each step of their monetary life,” Oxford Financial institution Chief Working Officer Nancy Rosentrater stated. “With Swaystack, we will now try this digitally—strolling clients by means of funding their account, switching their direct deposit, shifting their subscriptions—serving to them develop with us by means of new merchandise and referrals. It’s an entire ecosystem that turns a brand new account right into a main relationship.”
The partnership between Swaystack and Oxford Financial institution comes because the development of banking shoppers sustaining relationships with a number of monetary establishments has accelerated considerably lately. A report from J.D. Energy famous that within the third quarter of 2025, 52% of newly opened checking accounts had been further accounts fairly than alternative accounts. This places vital strain on banks, credit score unions, and digital banking suppliers. As shoppers proceed to divide their monetary exercise throughout establishments, the power of any particular person establishment to earn clients’ financial savings deposits, direct deposits, and belief is examined. Sadly, as Swaystack CEO and Co-Founder Har Rai Khalsa defined, the normal options to this problem have usually didn’t work for a lot of neighborhood banks and credit score unions.
“Most banks chasing this downside find yourself shopping for 4 or 5 totally different instruments and spend(ing) years attempting to make them work collectively,” Khalsa stated. “We constructed Swaystack in order that neighborhood banks like Oxford Financial institution solely want one platform. The whole lot from the primary deposit to the subsequent product strikes as a single linked journey, every step establishing the one which follows. For Oxford, meaning actual progress from clients they have already got. We’re giving a financial institution that has earned belief for over a century a contemporary option to ship it, whereas sustaining what makes individuals belief them within the first place.”
Based in 2024 and headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2025 in New York. On the convention, the corporate’s CEO and founder demonstrated Swaystack’s gamified onboarding platform, which permits banks and credit score unions to spice up engagement with experiences that activate primacy, cut back dormancy, and remodel new accounts into lasting relationships.
Swaystack’s partnership with Oxford Financial institution comes a month after the fintech introduced an identical partnership with Washington-based Cascade Federal Credit score Union. As with Oxford Financial institution, Cascade FCU will pair Swaystack’s onboarding expertise with the Banno digital banking platform.
“We now have at all times recognized our strongest progress comes from the members we already serve, however personalizing that outreach at scale was one thing our staff couldn’t do by hand,” Cascade FCU VP of Advertising and marketing Ashley Good stated. “Swaystack permits us to information each member by means of these first selections, and it turns the referral intuition we now have rewarded for years into one thing that occurs naturally as a part of the expertise.”
Cascade FCU was based in 1952, and has greater than 10,900 members. The credit score union was initially chartered to serve staff of the Nice Northern Railway and right this moment is the monetary residence for greater than 100 employer teams all through Washington State and has $370+ million in property. Headquartered in Kent, the member-owned, not-for-profit establishment gives checking, financial savings, cash market, certificates of deposit, IRAs, and youth financial savings accounts, in addition to a full vary of lending choices, together with auto, residence, private, and scholar loans, and bank cards.
Desirous about firms creating progressive new options for credit score unions and their members? Try our newest have a look at the Credit score Union Highlight, coming to FinovateFall 2026 subsequent month in New York!
Photograph by Geansebastian Rodriguez from Pexels
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