Morgan Stanley Launches Bitcoin, Ethereum, and Solana Trading on E*Trade

Briefly

Eligible E*Commerce clients can now commerce spot Bitcoin, Ethereum, and Solana.
Crypto trades are executed by means of Zero Hash, which additionally gives custody.
The launch follows Morgan Stanley’s ETF filings, tokenization plans, and stablecoin initiatives introduced earlier this 12 months.

Morgan Stanley has launched spot cryptocurrency buying and selling on its E*TRADE platform, permitting eligible clients to purchase, promote, and maintain Bitcoin, Ethereum, and Solana by means of a partnership with digital asset infrastructure supplier Zero Hash.

In a publish on Thursday, Morgan Stanley mentioned the brand new providing lets buyers view their cryptocurrency holdings alongside shares and different investments in E*TRADE. Digital belongings are held in linked Zero Hash accounts slightly than by Morgan Stanley. The corporate mentioned trades will carry a 50-basis-point charge, whereas crypto switch performance is predicted later this 12 months.

“Our shoppers’ wants are evolving, they usually wish to make investments, commerce, financial institution, and plan for the longer term multi function place,” Matt Jones, Head of E*TRADE, mentioned in an announcement. “Whether or not they’re shopping for their first share, exploring crypto, taking part in an IPO, or planning for retirement, our job is to satisfy them the place they’re – with the arrogance and belief that comes from being a part of Morgan Stanley.”

The rollout coincides with a broader platform replace that features retirement planning instruments, fractional share buying and selling, an up to date IPO Heart, and new options for lively merchants.

“With the rollout of crypto buying and selling on E*TRADE we’re advancing our digital belongings technique and bringing new capabilities to shoppers in an built-in manner,” Chad Turner, head of Morgan Stanley Wealth Administration Platforms, mentioned in an announcement.

The launch follows a number of crypto-related initiatives by Morgan Stanley this 12 months.

In January, the agency filed registration statements with the SEC for spot Bitcoin and Solana exchange-traded funds, marking its transfer towards providing branded crypto funding merchandise. In April, Morgan Stanley mentioned it was exploring tokenization, tokenized cash market funds, and tax-management instruments for digital belongings. Later that month, the financial institution launched a cash market fund designed for stablecoin issuers to handle reserves beneath the GENIUS Act.

Morgan Stanley first disclosed plans to deliver crypto buying and selling to E*TRADE in September 2025, saying it will initially assist Bitcoin, Ethereum, and Solana by means of Zero Hash. The rollout completes that plan, including direct spot crypto buying and selling to the agency’s brokerage platform because it continues to broaden its digital asset choices.