Rain has launched Rewards, a program that enables stablecoin card issuers to supply branded loyalty packages with factors, journey rewards, and assertion credit instantly inside their very own apps.
The providing builds on Rain’s 2025 acquisition of rewards platform Uptop and is one other instance of fintech infrastructure suppliers increasing past funds into adjoining providers like loyalty, id, fraud prevention, and treasury administration.
As stablecoin card packages mature, suppliers are more and more competing on buyer engagement and retention, making rewards and different value-added providers important reasonably than optionally available options.
Stablecoin infrastructure platform Rain launched Rewards this week, a brand new loyalty functionality for its card issuing stack. With Rewards, companions working Rain’s card packages can supply rewards for his or her cardholders in a totally branded expertise.
Rain was based in 2021 and has since launched greater than 100 packages on its stablecoin-powered cost infrastructure platform. The corporate permits companions to maneuver, retailer, and use stablecoins immediately by way of international cost playing cards, rewards, on and off ramps, digital wallets, and cross-border rails. Rain’s playing cards work at greater than 175 million service provider areas in over 220 nations and territories.
The brand new Rewards functionality is out there to assist each Rain companion compete with conventional fiat packages which have constructed loyal buyer bases that drive larger spend. Simply as with conventional card packages within the fiat realm, companions set this system title, outline earn charges, and configure rewards redemption on the program degree. The redemption expertise for finish clients is constructed into the companion’s app. Prospects can apply factors to an announcement steadiness or redeem them by way of a white-labeled journey portal for inns and flights. Rain plans so as to add extra redemption provides quickly.
“Card packages that win at the moment are those that give folks a purpose to maintain spending, and rewards have at all times been one of the crucial dependable methods to do this,” mentioned CEO and Co-Founder Rain Farooq Malik. “What our group has constructed lets any companion launch a loyalty program that looks like theirs. The economics and the branding are solely of their fingers, and Rain has eliminated the mixing work and vendor overhead that has traditionally saved rewards out of attain for therefore many packages.”
Powering the brand new Rewards program is Rain’s 2025 acquisition of onchain rewards platform Uptop. On the time, the deal signaled Rain’s intention to develop past funds infrastructure and into buyer engagement instruments. Fairly than treating rewards as an add-on service, Rain is integrating loyalty instantly into its platform in order that stablecoin card packages can supply lots of the similar experiences that buyers have come to count on from conventional credit score and debit card merchandise.
Rain’s acquisition of Uptop is one other instance of the rising urge for food amongst fintech infrastructure suppliers to personal extra of the providers that sit adjoining to funds. Fairly than performing solely as transaction processors, infrastructure firms are more and more constructing or buying capabilities corresponding to rewards, id, fraud prevention, stablecoin settlement, and treasury administration. The technique helps suppliers seize a bigger share of potential income whereas making their platforms tougher for purchasers to switch.
The launch comes because the stablecoin card market is beginning to type its personal id. Early crypto card packages differentiated themselves by way of entry to digital property, however additionally they have to compete with conventional card issuers on buyer expertise, engagement, and retention. As stablecoin-powered cost merchandise change into extra mainstream, options like rewards, journey perks, and loyalty packages are prone to change into desk stakes reasonably than differentiators.
The announcement follows a profitable beta with Avalanche Card, a crypto-backed Visa card that enables customers to spend their USDC and AVAX stablecoins wherever Visa is accepted. In the course of the trial, cardholders enrolled within the Rewards program spent 25% greater than these with out it.
Picture by Cihan Yüce
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