For the reason that begin of 2024, ECC’s high precedence has been delivering one of the best expertise for ZEC customers. Which means constructing an intuitive interface for Zcash and letting the UX necessities inform protocol growth, at all times in service of actual customers.
Because of our small group’s exhausting work, we’ve made main progress in driving Zcash adoption, most notably via the launch of the Zashi cell pockets.
Zashi is rising quickly, and the momentum round shielded ZEC has by no means been greater. To maintain constructing on this progress, we’re making a number of vital organizational modifications to take away inside friction and place ECC for continued success in 2026 and past.
Engineering
First, we’ve introduced our core protocol and cell engineering groups collectively beneath @andrea_kob’s management. The cell engineering group behind Zashi has shipped extremely nicely beneath her path, and we’re excited to deliver that very same focus and velocity to all of our engineering efforts. Her distinctive organizational expertise, structured strategy, and confirmed expertise working with each groups to ship outcomes each time, make Andrea the best particular person to steer this transition.
This key transfer permits for tighter planning, quicker iteration, and extra constant execution throughout the board. Primarily, it reinforces the pure suggestions loop between Zashi and the protocol, the place person insights can straight inform protocol priorities.
Key targets embrace:
Aligning Zashi’s person expertise with protocol growth, so person insights form each layer of our work.
Unifying planning and processes throughout groups for larger readability and effectivity.
Coordinating round shared objectives to maximise influence.
Advertising and marketing
Subsequent, we’ve consolidated all advertising and marketing and communications beneath Peacemonger’s management. As Zashi turns into the first gateway to Zcash for brand new and returning customers, we want a unified voice and a centered technique to achieve, educate, and help the rising viewers.
Peacemonger has been balancing a variety of tasks throughout product and advertising and marketing at ECC. She has been instrumental in serving to Zcash discover product-market match, grounding our technique in deep person analysis, and shaping and refining Zashi’s UX. She’s been the drumbeat of the individuals we’re constructing for and has introduced the science to life. Now, she is going to lead the following part of ECC’s work with that very same imaginative and prescient and execution to drive Zcash and Zashi adoption at scale.
Key targets embrace:
Constructing out a lean world-class advertising and marketing group
Strengthening Zashi, Zcash, and ECC model identities
Driving messaging and campaigns that develop utilization and consciousness of shielded ZEC
Product
Since Josh Swihart took the helm at ECC two years in the past, Zashi has developed from a barebones prototype into essentially the most trusted and sturdy interface for Zcash, reigniting the adoption of shielded ZEC and directing protocol growth. This transformation displays a product imaginative and prescient rooted in real-world use instances, intuitive UX, and an unwavering dedication to privateness. As ECC continues to scale, his imaginative and prescient and centered management will stay central to our product technique.
With modifications throughout Engineering and Advertising and marketing, the Product operate can be coming into a transition to help continued progress. For now, Josh, who has been hands-on with product growth from the beginning, will proceed to information Zashi in shut coordination with cross-functional groups.
Key targets embrace:
Delivering a world-class person expertise for ZEC that drives progress
Transport an unstoppable cross-platform UX with wealthy capabilities for storing and utilizing shielded ZEC
Deepening alignment between product, engineering, advertising and marketing, and person perception
Finance, Partnerships, & Help
We’re additionally increasing Tony Margarit’s position to steer ECC’s operational progress. Since becoming a member of us, Tony has been instrumental in constructing out our monetary infrastructure, overseeing treasury administration, accounting, and the monetary modeling & forecasting that information our technique. He’s labored carefully with exterior counsel to assist us navigate complicated regulatory and authorized issues, whereas additionally overseeing core HR features which have strengthened our inside basis.
Now, Tony will apply that very same operational excellence to ECC’s outward-facing work. As Zashi adoption grows, we should scale our help infrastructure and construct the precise partnerships to serve a rising person base. Tony’s expertise and management will guarantee we do each with care, readability, and a deal with long-term success.
Key targets embrace:
Aligning partnerships with our adoption objectives
Constructing the operational infrastructure wanted to help a rising Zashi person base
Eliminating cross-functional bottlenecks to speed up our execution
Protocol Analysis & Safety
Lastly, we’re formalizing a devoted deal with long-term protocol analysis and safety beneath the management of Daira‑Emma Hopwood. Because the principal creator of the Zcash Protocol Specification, which is broadly considered one of the rigorous and complete specs in crypto, Daira‑Emma has formed the very basis of Zcash with extraordinary precision, foresight, and cryptographic brilliance. The spec’s readability, completeness, and depth mirror a stage of mastery few within the business can match.
With a uncommon capacity to intuit and motive via cryptographic techniques at each layer, Daira‑Emma stays unmatched in grasp of the protocol and the maths that powers it. This subsequent chapter will leverage that experience to make sure Zcash continues to steer not solely in privateness, however in safe, adaptable, and user-aligned protocol design. This focus ensures continuity within the areas the place Zcash wants it most: analysis, specification, and safety of crucial techniques.
Key targets embrace:
Deep analysis into protocol design, specs, and formalization
Cross-functional collaboration with the Zcash Basis, Undertaking Tachyon, Shielded Labs, and others
Guiding protocol evolution with a user-first mindset, making certain it aligns with real-world wants
Main ECC’s safety initiatives as each Zashi and Zcash scale
Why Now?
Shielded ZEC utilization is rising. Zashi is gaining traction. Assets are pouring into the ecosystem. We’re seeing actual momentum, actual customers, and actual alternative.
Zcash’s explosive progress over the previous couple of months indicators one thing vital: the crypto panorama is altering, and the work we’ve carried out over the past two years has positioned ECC to steer. To fulfill this second, we should proceed to evolve. We’re seeing the proof that our technique is working. Now we’re doubling down.
Thanks for all you’ve carried out to get us right here, and for what we’re about to perform collectively.
Onward.
