PRESS RELEASE – Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) and ASICS have collectively opened a studio in Paris to check a brand new service offering on-demand sockliners customized for particular person foot form.
“We’re delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the superior know-how and experience of two industry-leading firms to offer optimum worth to every buyer, serving to them reside more healthy, happier lives with merchandise that reply to their particular person wants”
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The ASICS Personalization Studio is an ultra-compact manufacturing unit. The modular construction combines Dassault Systèmes’ 3DEXPERIENCE platform and digital twin know-how with ASICS’ proprietary know-how in sports activities to supply on-site, on-demand manufacturing of shoe components to fulfill the precise specs of any consumer.
ASICS will leverage its proprietary know-how, supported by Dassault Systèmes’ modeling and simulation know-how, to design the form of sockliners based mostly on particular person foot form knowledge modeled and simulated on the 3DEXPERIENCE platform. Superior 3D printing know-how is then used to create the sockliner, a thick lattice construction constituted of a extremely versatile materials layered to offer glorious breathability and softness. The precise degree of softness will be assorted for any a part of the foot, which aids bodily restoration by lowering pressure, whereas additionally enhancing efficiency.
ASICS plans to hold out operational checks and monitor consumer satisfaction as a part of a trial run for a wider business launch. In 2025, the ASICS Personalization Studio can be transferred to Japan for additional testing and, sooner or later, the corporate will take into account making use of the know-how to different footwear merchandise apart from sockliners.
“We’re delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the superior know-how and experience of two industry-leading firms to offer optimum worth to every buyer, serving to them reside more healthy, happier lives with merchandise that reply to their particular person wants,” mentioned Mitsuyuki Tominaga, President and COO, Consultant Director of ASICS.
“We share ASICS’ dedication to improvements that enhance well being and well-being. Our partnership displays this by demonstrating a holistic method to manufacturing that prioritizes the patron expertise,” mentioned Pascal Daloz, CEO, Dassault Systèmes. “It additionally exhibits how the digital world is catalyzing the twenty first century financial system. Via their basis in science, our digital twins allow {industry} to not solely enhance the efficiency and the expertise of merchandise however to advance extra sustainable enterprise fashions.”
