Identified for his or her iconic make-up merchandise, Maybelline has taken their model and wonder experience to the subsequent degree with their immersive Digital Loft. Powered by Obsess, the loft supplies customers with a enjoyable and interactive strategy to discover their big selection of merchandise, get inspiration and join with different magnificence lovers. Maybelline has a powerful magnificence group that’s enthusiastic about make-up; the Digital Loft is one other discussion board for Maybelline to attach with its group and provides them a brand new strategy to discover the model.
Full of partaking parts, the loft comprises a plethora of options meant to encourage magnificence aficionados, reminiscent of a earlier than and after modal that demonstrates the ability of Maybelline make-up and the power to just about try-on lipsticks to seek out your excellent shade. Powered by ModiFace, the digital try-on integration permits customers to seek out their excellent lipstick shade within the Shade Studio and see how totally different merchandise remodel their look. The loft additionally gives quite a lot of suggestions and methods for making use of make-up; whether or not you’re a newbie or a professional, you’ll be impressed to attempt one thing new.
In partnership with magnificence retailer Lookfantasic.com, the model’s bestsellers and newest launches can be found for buy straight from the loft. The Digital Loft options all kinds of merchandise, from basis to lipstick to eyeliner for customers to browse; they will make picks by product sort, shade, or assortment. Placing Maybelline’s hero merchandise and newest launches inside attain, each room within the Digital Loft is provided with revolutionary options that improve shoppers’ buying experiences.
As well as, the Digital Loft additionally gives an opportunity to hitch Maybelline’s unique fan membership and join with fellow magnificence lovers. Neighborhood members get entry to totally different pattern promotions and extra. To affix, loft guests can merely take the in-store quiz consisting of 8 questions present in particular person hotspots all through the shop. To be taught extra about how Obsess digital shops can function a venue for inspiration and group constructing, contact our group at contact@obsessVR.com or ebook a demo.
