Key Takeaways
Kansas Athletics introduced a partnership with Ripple that can place the XRP model on Jayhawk uniforms.Ripple says the settlement represents the primary cryptocurrency sponsorship to seem on a significant faculty athletics program’s jersey.Ripple CEO Brad Garlinghouse known as the announcement a uncommon intersection of his skilled profession and Kansas alma mater connection.
Why Is the Ripple-Kansas Partnership Drawing Consideration?
Kansas Athletics, the athletic division of the College of Kansas accountable for overseeing the college’s sports activities applications, launched the partnership with Ripple on July 8 as a shared dedication to innovation and excellence, bringing the XRP jersey patch into faculty athletics.
The college introduced:
“A shared dedication to innovation and excellence. Kansas Athletics is proud to announce a brand new groundbreaking partnership with Ripple, bringing the XRP model to Jayhawk uniforms.”
The announcement confirmed that the XRP model will seem on Jayhawk uniforms below the brand new settlement. The multiyear deal will cowl all Kansas Athletics staff uniforms. The athletic program additionally contains main venues such because the 41,525-seat David Sales space Kansas Memorial Stadium and the 15,300-seat Allen Fieldhouse, one among faculty basketball’s most recognizable arenas.
Ripple echoed the announcement shortly afterward, describing the settlement as a milestone for each faculty athletics and the cryptocurrency business. “Historical past on a jersey patch: the first-ever crypto sponsorship of a significant faculty athletics program begins in the present day,” the corporate wrote.
What Does the Announcement Imply for XRP, Ripple, and the College of Kansas?
Ripple CEO Brad Garlinghouse highlighted the private significance of the partnership. As a College of Kansas alumnus, he mentioned the settlement introduced collectively his skilled work and private connection to the college whereas celebrating XRP’s look on Jayhawk uniforms.
Garlinghouse wrote:
“Uncommon second the place my skilled and private worlds collide: XRP is now the primary crypto on the jersey of a significant faculty athletics program, at my alma mater. XRP Household, meet the Jayhawks. Rock Chalk!”
The Ripple chief govt’s ties to the College of Kansas (KU) transcend the partnership. In a KU Faculty Tales profile from March 9, 2016, he was named a Distinguished Alumnus for 2015-16, highlighting his tech profession at AOL, Yahoo, Hightail, and Ripple Labs. A Topeka native with a KU economics diploma, he has stayed linked by serving to run Tech Trek, which brings KU college students to Silicon Valley to fulfill firms like Google and Fb. The profile additionally famous his love of watching Kansas Jayhawks video games.
