At InfoComm 2026, UC At present spoke with Mariana Atencio, Journalist, Public Speaker, and Belief Skilled, about why belief has turn into one of many defining points for collaboration know-how, hybrid work, synthetic intelligence, and ProAV.
The dialog adopted Mariana’s keynote on the AVIXA Girls’s Breakfast, the place she explored how authenticity, communication, and human connection may help leaders navigate an more and more unsure know-how panorama.
Why Hybrid Work Will depend on Belief
For Mariana, belief is just not a obscure management idea. It immediately impacts whether or not groups can collaborate successfully throughout screens, platforms, and areas. In hybrid work, organizations want confidence that their conversations are safe, their knowledge is protected, and their know-how can assist significant human connection.
She explains that even small particulars, from how individuals present up on video calls to how leaders talk by way of uncertainty, can form whether or not distributed groups really feel related or disconnected. That makes belief central to the way forward for office collaboration, particularly as companies rethink assembly areas, worker expertise, and AI-enabled hybrid work.
AI Raises the Stakes
The interview additionally explores synthetic intelligence and the dangers that include fast adoption. Mariana says AI ought to improve humanity, not exchange it. Nonetheless, deepfakes, artificial content material, and misinformation are placing new strain on know-how suppliers to create accountable guardrails.
For consumers, the query is now not simply whether or not a platform works. It’s whether or not the corporate behind it may be trusted. That’s particularly vital within the ProAV sector, the place a lot of the know-how is invisible when it performs effectively. Individuals could not discover the infrastructure behind a profitable assembly, occasion, or collaboration expertise, however they depend on it utterly.
Belief as a Aggressive Edge
Mariana believes the dialog has shifted sharply over the previous 12 months. Belief was as soon as handled as a smooth talent related to authenticity. Now, it’s a aggressive edge throughout know-how, cybersecurity, finance, healthcare, and communications.
As organizations look to safe hybrid work with out sacrificing productiveness, Mariana argues that belief in leaders, platforms, and human judgment will turn into much more vital.
Regardless of the tempo of change, she stays optimistic. Drawing on her expertise leaving Venezuela and rebuilding her life by way of storytelling and goal, Mariana says individuals can overcome extraordinary challenges after they come along with the proper intentions.
