PayPal has acquired Cymbio to speed up its push into agentic commerce, including market and drop-ship automation capabilities that assist retailers promote throughout AI-driven channels like Microsoft Copilot and Perplexity.
The deal builds on an current partnership between the 2 gamers, which first teamed up in October 2025.
The acquisition reinforces PayPal’s broader ambitions in agentic commerce.
PayPal simply acquired drop-ship and market automation platform Cymbio for an undisclosed quantity. The transfer matches with PayPal’s push into agentic commerce, as Cymbio’s cost orchestration platform helps manufacturers promote throughout agentic channels, together with Microsoft Copilot and Perplexity.
Monetary phrases of the deal, which is anticipated to shut later this 12 months, have been undisclosed.
PayPal’s acquisition comes three months after PayPal first partnered with Cymbio to launch agentic commerce providers, a collection of options to assist retailers entice prospects in an AI-powered commerce atmosphere.
“PayPal has established itself as a number one commerce associate for retailers seeking to promote inside high AI platforms,” stated PayPal Government Vice President and Common Supervisor of Small Enterprise and Monetary Providers Michelle Gill. “Buying Cymbio’s expertise and staff will improve our agentic commerce capabilities and speed up the enlargement to extra of our retailers. By making their product catalogs discoverable on AI surfaces, retailers can improve gross sales whereas increasing product option to the thousands and thousands of shoppers purchasing on AI platforms right this moment.”
Cymbio was based in 2015 and is headquartered in Tel Aviv. The corporate’s market and social commerce automation platform facilitates collaboration between manufacturers and retailers by automating processes resembling product itemizing, stock administration, pricing, order success, and returns. Cymbio connects to 800 manufacturers’ and retailers’ inner programs to allow robust collaborations that may be scaled rapidly. The corporate has raised $35 million from buyers together with PayPal Ventures, and counts Balmain, Reebok, Abercrombie & Fitch, New Stability, Steve Madden, and Fabletics amongst its prospects.
As soon as the deal is finalized, PayPal will use Cymbio to energy Retailer Sync, considered one of PayPal’s agentic commerce providers that enables retailers’ product information to be discoverable inside AI channels. Retailer Sync drops orders to retailers’ current success and administration programs. The system permits the service provider to stay the service provider of report and retain buyer relationships and management over their model.
As a pioneer in fintech, PayPal is searching for to be an early mover in agentic commerce as properly. In late 2025, the corporate rolled out agentic commerce providers to assist retailers join product catalogs and checkout experiences to AI platforms like Perplexity. PayPal has additionally collaborated with AI ecosystem companions resembling OpenAI to assist on the spot checkout by way of the Agentic Commerce Protocol. It’s clear that the corporate is searching for a high spot within the agentic commerce battlefield.
Photograph by Julio Lopez
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