TL;DR
Revolut (a banking app) is working with MetaMask, permitting customers to shortly transfer their money into crypto (easy crypto-to-fiat on-ramps are boring, however wanted!).
Full Story
Let’s. Get. Slippery!
Wait — no! Don’t depart. We’ll make it regular with context — promise…
Web3 is creeping its method into conventional monetary (TradFi) tech merchandise, in essentially the most boring method attainable: through fee apps — and that’s thrilling!
Why?
Trigger it takes the flat & grippy floor we all know as ‘conventional monetary providers’ (aka banking/investing) → turns it on a steep angle → lathers it up with additional soapy water → and factors it in the direction of Web3.
What the hell does that imply?
Speak to any marketer or product supervisor for greater than 2 minutes and there’s an excellent likelihood they’ll lecture you on ‘slipperiness.’
Aka: how simple is it for brand new customers to start out utilizing your product?
The extra slippery a product, the cheaper the advertising/person acquisition value.
Drawback with shifting customers from TradFi to Web3 is: it’s grippy as hell.
Banks will restrict how a lot could be moved into crypto, centralized crypto exchanges pose threat of collapse, understanding finest practices for storing crypto/exploring completely different apps is an infinite rabbit gap…
So every time we hear about new tech that makes the entire transition extra slippery, our ears prick up.
Revolut (a TradFi banking app) is teaming up with MetaMask to permit its customers to shortly transfer their fiat money into crypto.
(And retailer in a self custody pockets).
Boring? On the floor — completely.
However in the event you’ve ever tried to shortly transfer a major quantity cash from fiat to crypto, this type of factor will convey you body-tremor-levels-of-excitement.
(We’ll undoubtedly be sending this one to our mate Greg).
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