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Netflix Earnings And The Billion-Dollar Battle for HBO

January 21, 2026
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As we gear up for Netflix’s earnings replace this Tuesday, the dialog has shifted from “how many individuals are watching” to “how a lot are they paying?” For the typical viewer, this report is a window into the way forward for their lounge. With Netflix inventory hovering round $90, the corporate is making an attempt to develop into the one-stop store for the whole lot you watch. However after information that Netflix is making an attempt to accumulate Warner Bros, traders are on the lookout for proof that the streaming big can keep its double-digit development whereas navigating its most bold acquisition to this point.

When you’ve seen extra commercials whereas binging your favourite reveals, you aren’t alone. Netflix now has over 94 million individuals on its ad-supported plan. For shoppers, this has been a strategy to preserve month-to-month prices down, however for Netflix, it’s a goldmine. With roughly 94 million customers on the advert plan, income is anticipated to scale quick sufficient to offset the pure slowdown in US subscriber development. The massive query this week is whether or not the success of the ad-supported plan will delay one other value hike for the Premium tier. 

Wall Avenue is on the lookout for income of roughly $11.97 billion (up almost 17% year-over-year) and earnings per share of $0.55. The elephant within the room is Netflix’s proposed $82.7 billion acquisition of Warner Bros. Discovery’s studio and streaming belongings (together with HBO and Max). 

This deal, introduced in December, represents a complete shift in Netflix’s DNA. By transferring from a software-first mannequin to proudly owning huge studio belongings in one of many world’s most iconic “content material factories,” Netflix is betting on the previous enterprise mannequin. Analysts are apprehensive concerning the debt load and the potential “distraction threat” as Netflix tries to combine a legacy media titan.

Nevertheless, for HBO followers, the deal won’t change a lot. Netflix just isn’t planning to create a content material superplatform simply but. Following the acquisition, the platforms would stay separate.

The acquisition raises the query of whether or not Netflix just isn’t making the error of shopping for an overlapping viewers, that’s, individuals who already subscribe to each platforms. Merging the platforms might really destroy worth for the corporate. The corporate says that’s not the case, but it surely hangs as a darkish cloud over this acquisition. 

With Paramount additionally making an attempt to leap into the take care of a $108 billion rival bid, the “streaming wars” are getting into a chaotic new chapter. For viewers, a consolidation could possibly be unsure. Will you get double the worth for double the content material, or preserve your separate subscriptions? And what’s going to it do to competitors? All of these questions are being requested by regulators in the meanwhile. 

Netflix’s enterprise is maturing, and its now not only a development inventory disruptingdistributing the TV world. The mixture of its superior tech stack and HBO’s premium content material library might create an unbeatable moat. However within the quick time period, the market is delicate to execution dangers. And it doesn’t solely have an effect on traders. If the WBD deal will get too costly, the strain to boost subscription charges in 2026 will solely enhance.

This communication is for info and schooling functions solely and shouldn’t be taken as funding recommendation, a private suggestion, or a proposal of, or solicitation to purchase or promote, any monetary devices.  This materials has been ready with out considering any explicit recipient’s funding targets or monetary scenario and has not been ready in accordance with the authorized and regulatory necessities to advertise impartial analysis. Any references to previous or future efficiency of a monetary instrument, index or a packaged funding product usually are not, and shouldn’t be taken as, a dependable indicator of future outcomes. eToro makes no illustration and assumes no legal responsibility as to the accuracy or completeness of the content material of this publication.

 



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