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How Citi is Thinking About Fintech Funding Trends with Mary Joseph

January 1, 2026
in DeFi
Reading Time: 2 mins read
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Because the macroeconomic panorama modifications and startup valuations modify, monetary providers firms face new questions on the place to spend their funds. Each buyers and founders discover themselves asking questions on what future funding will seem like, which fintech niches are essentially the most promising, and the way startups can thrive with tighter funding restrictions.

At FinovateFall 2025 in New York, Citi’s Senior Vice President of Strategic Investments, Mary Joseph, shared her perspective on these tendencies with William Mills, CEO of The William Mills Company. In the course of the dialog, Joseph shared her outlook on present funding dynamics, sector management, and what founders ought to think about as they construct resiliency and relevance into their companies.

I believe there was a time when firms might elevate and lift and lift and spend and spend and spend, and the view was that, you realize, in some unspecified time in the future sooner or later, buyers would be capable of recoup that funding, proper? As a result of the IPO market was sizzling, we had been seeing extra mergers and acquisitions. That’s not the case now, proper? So we have to see firms which are actually robust when it comes to what they’re providing to the market.

Mary Joseph leads Citi’s world investments in fintech and B2B SaaS startups, specializing in alternatives that improve Treasury and Commerce Options and broaden the financial institution’s know-how ecosystem. Earlier than her present position, she labored inside Citi’s Funding Banking fintech M&A advisory workforce and likewise served as a enterprise investor at GreenHouse Capital, the place she centered on early-stage fintech innovation throughout Africa and the Center East. She holds an MBA from The Wharton College and a BA from Columbia College.

Citi is a strategic participant in fintech funding. By means of its strategic investments arm, Citi goals to associate with firms that complement its core banking and company finance providers, whereas additionally serving to startups acquire entry to enterprise scale and controlled banking capabilities.

Photograph by Tima Miroshnichenko


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Tags: CitiFintechFundingJosephMaryThinkingTrends
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