Account holder engagement specialist Larky has introduced a strategic partnership with digital banking options supplier Tyfone.
Courtesy of the partnership, Larky will combine its nudge engagement platform into Tyfone’s nFinia digital banking resolution.
Tyfone made its Finovate debut at FinovateSpring 2008. Larky first demonstrated its expertise to Finovate audiences at FinovateFall 2014.
Proactive account holder engagement firm Larky has inked a strategic partnership with digital banking options supplier Tyfone this week. The settlement will combine Larky’s nudge platform immediately into Tyfone’s nFinia digital banking resolution.
“At Tyfone, we consider that elegant consumer experiences are solely the start line,” Tyfone CEO Siva Narendra mentioned. “What actually units us aside is our dedication to innovation, collaboration, and execution. Partnering with Larky extends that dedication, serving to our shoppers interact their prospects and members in significant ways in which strengthen relationships and ship lasting worth.”
Larky’s nudge platform supplies real-time personalised notifications to reinforce the flexibility of economic establishments to attach with their account holders. The answer allows monetary establishments to extend deposits and new loans, and stop fraud with tailor-made, turnkey push notifications. Monetary establishments utilizing nudge leverage data-driven and location-aware messaging to safe buyer and member engagement charges which can be seven to 10 instances greater than with conventional advertising and marketing channels.
Through a pre-built integration with Tyfone’s digital banking expertise, Larky’s notification capabilities are seamlessly embedded, empowering banks and different monetary establishments to carry further worth by the use of the cell channel that prospects use and belief. Monetary establishments will have the ability to select from both a library of pre-built campaigns or deploy Larky’s AI-powered options to create messaging that’s custom-made for his or her particular audiences. This messaging might help banks and different monetary establishments to encourage debit card use, enhance fraud prevention consciousness, announce the launch of latest options, and extra.
“We’re thrilled to launch our partnership with Tyfone and produce our nudge platform to extra group monetary establishments,” Larky CEO Gregg Hammerman mentioned. “Tyfone’s concentrate on significant digital relationships aligns completely with our mission to assist account holders obtain related, well timed engagement the place it issues most.”
Based in 2012 and headquartered in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall 2014. Extra not too long ago, the corporate has solid partnerships with core banking options supplier VisiFi, and started this yr teaming up with knowledge analytics and enterprise intelligence options firm for credit score unions Trellance. Larky has raised greater than $4.5 million in funding, based on Crunchbase, most not too long ago securing an funding from Reseda Group in 2023.
Portland, Oregon-based Tyfone has been a Finovate alum since its debut at FinovateSpring 2008. The corporate’s nFinia digital banking platform presents account administration, fund transfers, and billpay providers, in addition to cost options and private finance administration (PFM) instruments. The platform additionally options Penni AI integration that delivers conversational banking capabilities together with sensible instruments and clever, personalised help, 24/7.
Tyfone’s partnership information with fellow Finovate alum Larky comes simply days after the corporate reported collaborating with one other Finovate alum, BioCatch. Final month, the 2 corporations introduced a strategic partnership that built-in BioCatch’s Account Takeover Safety resolution into Tyfone’s nFinia platform.
“Account takeover fraud is likely one of the most pervasive threats in digital banking,” BioCatch Senior Director of International Integration Companions and Alliances Jay Whoriskey mentioned. “By embedding our behavioral intelligence into Tyfone’s digital banking platform, group monetary establishments achieve real-time safety, figuring out and stopping fraud earlier than any cash leaves the would-be-victim’s account with out compromising the consumer expertise.”
Based in 2004, Tyfone has raised greater than $38 million in funding, based on Crunchbase. This determine contains the corporate’s $25 million enterprise spherical in 2023.
Picture by Josh Herrington on Unsplash
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