Stablecoin Owners Outnumber Solana Holders: Reown Survey

House owners of stablecoins now outnumber those that maintain Solana, in accordance with a brand new report by Reown.

A survey of over a thousand crypto customers performed by Reown and YouGov discovered that 38% of customers now personal stablecoins, forward of Solana at 37%. Bitcoin and Ethereum proceed to dominate crypto possession, accounting for 48% of customers respectively.

The findings level to the rising use of crypto “for utility quite than hypothesis,” in accordance with the report’s authors.

“Whereas the business chased numerous “killer apps,” stablecoins and on a regular basis crypto funds have quietly develop into the true breakout use case,” Reown CEO Jess Houlgrave mentioned.

That’s borne out by the survey’s findings. Whereas crypto buying and selling stays probably the most loved onchain exercise in accordance with 36% of these surveyed, funds are actually ranked second, at 10%—and 14% of customers say it’s the exercise they’re most enthusiastic about sooner or later. Crypto funds adoption has additionally elevated year-on-year, with utilization rising to 34% throughout WalletConnect customers.

Stablecoins have emerged as one of many key use instances for crypto, with the passing of the GENIUS Act  within the U.S. establishing a regulatory framework for stablecoins—and giving the inexperienced gentle for banks and retail giants to commerce and challenge stablecoins.

The current IPO of stablecoin issuer Circle has cemented the rising significance of funds and stablecoins to the crypto sector, whereas retail giants together with Amazon and Walmart are mulling issuing their very own stablecoins, in accordance with a June 2025 report within the Wall Road Journal.

“We’re coming into an thrilling interval of progress,” mentioned Nikola Pleca
Vice President, Funds at TON Basis. He added that “regulation will quickly catch-up in lots of jurisdictions globally and supply customers with new crypto fee choices particularly in fiat stablecoins.”

Overcoming boundaries to adoption

Nevertheless, there are nonetheless boundaries to adoption that have to be overcome to ensure that crypto funds to understand their full potential.

“Paying with crypto continues to be too arduous,” Houlgrave mentioned, explaining that “the expertise nonetheless lags” behind the promise of crypto funds. Whereas crypto funds are the favored use case for a tenth of customers, over 70% maintain funds on centralized exchanges, in accordance with the report.

That person friction is exacerbated by the fragmentation of networks and chains, with 54% of customers managing a number of wallets and 48% saying that they accomplish that due to community and chain assist.

The “hole between utility and UX is the place we lose customers,” Houlgrave mentioned, including that Reown is “centered on closing this hole.”

Mirna Barac, Funds Supervisor at Reown, defined that the agency is addressing the problem of bringing Web2 companies into the onchain economic system by means of instruments akin to Reown AppKit, a full stack toolkit for constructing onchain app UX.

Reown AppKit “reduces complexity for each companies and customers” by dealing with onramps, stablecoin transfers, and multi-chain transactions, whereas options together with social logins, good account abstraction, and fiat-to-crypto flows “take away friction from the expertise.” By constructing compliance-ready options utilizing instruments akin to Reown AppKit, she added, enterprises can “combine onchain funds with out authorized uncertainty.”

With the emergence of options that instantly tackle the ache factors of crypto funds, Houlgrave mentioned, the business is at a “turning level,” the place “we’re all of the sudden inside attain of onchain UX that competes with, and generally outperforms, Web2 norms.”

“The following 100 million crypto customers received’t arrive by means of buying and selling,” she mentioned. “They’ll arrive by means of intuitive, embedded, real-world fee experiences.”