The next is a visitor put up and opinion from Hart Lambur, Co-Founding father of RIsk Labs (UMA and Throughout).
Solana’s current progress didn’t come at Ethereum’s expense. It expanded the entire crypto consumer base. As an alternative of pulling customers away from Ethereum, Solana served as a gateway for brand new entrants into web3. With quick transactions and low charges, and a vibrant app layer, it turned the perfect onboarding ramp for the newest wave of memecoin merchants.
Prefer it or not, memecoins like HarryPotterObamaSonicInu and Fartcoin weren’t simply noise; they launched thousands and thousands of individuals to crypto, many for the primary time. Solana wasn’t simply the place they made their first commerce – it was their first actual interplay with the web3 ecosystem. And whereas many misplaced cash, a few of these customers caught round.
The query now’s: how will we guarantee they keep, and expertise extra of what web3 provides past hypothesis? As Vitalik put it final yr about memecoins, there’s an “alternative right here to attempt to create one thing extra positive-sum and long-lasting.”
From Spectators to Residents
This inflow of latest customers presents a uncommon alternative for crypto. At its peak, Solana’s memecoin increase helped drive a $47.9 billion market cap. Sure, memecoins are down 76% since their December 2024 all-time excessive, however Solana didn’t simply gas hypothesis; it onboarded actual customers and actual capital. Whereas the memecoin craze could also be short-lived, the individuals it attracted don’t should be.
Crypto has lengthy promised mass adoption, and now, we’ve the prospect to ship on that promise. However this progress comes with its personal set of challenges. If we don’t make it straightforward for brand new customers to navigate the broader ecosystem – limiting their expertise to only one blockchain or a single use case – we danger dropping the momentum, capital, and progress that include it.
The Shift from Onboarding to Retention
Attracting customers is not the primary problem. Memecoins on Solana opened that door for a brand new technology, identical to ICOs, DeFi Summer season, and NFTs earlier than. The true take a look at is making certain the broader web3 ecosystem is as seamless and intuitive as essentially the most user-friendly blockchains and use instances. Solana nonetheless feels separate from the broader Ethereum ecosystem, very like the varied Ethereum L2s used to really feel. If we fail to make it straightforward for customers to discover completely different ecosystems after the thrill round developments like memecoins fades, we’ll lose them simply as rapidly as they arrived.
Up to now, shifting from one chain to a different (whether or not to Ethereum, Base, or one other L2) felt difficult and expensive. It’s very like arriving in an thrilling new metropolis, desperate to discover, solely to appreciate that the perfect locations are onerous to succeed in as a result of outdated transit programs. That is how crypto feels for a lot of customers right this moment: stuffed with potential, but slowed down by friction at each step. This friction isn’t inevitable and we now have the instruments to take away it.
Crosschain Infrastructure Gives the Answer
Crosschain infrastructure can present the answer. Business-wide requirements like ERC-7683 permit web3 apps to deal with advanced multi-step crosschain transactions as a single consumer request. Authored by Throughout and Uniswap, the usual permits builders to cover the complexity of interacting with a number of chains whereas nonetheless leveraging their mixed energy. Customers profit from the perfect of each worlds: the simplicity of 1 chain with the scalability of many.
The Future is Unified
Solana’s current consumer progress illustrates how UX optimization can drive onboarding at scale. However onboarding is only one aspect of the equation – retention is the actual take a look at. For web3 to really develop, it must really feel like one seamless ecosystem, not a set of fragmented networks. In the identical manner ERC-7683 and intents have unified Ethereum L2s, we should give customers the identical seamless interactions with Solana.
Ethereum, Solana, and each different chain aren’t in a zero-sum battle. The longer term isn’t about which chain wins. It’s about making web3 work as a unified, intuitive expertise. This implies constructing infrastructure that connects customers throughout chains quick, simplifying complexity, and making the whole ecosystem really feel cohesive. Web3 will solely scale when customers cease excited about chains fully, identical to nobody thinks about TCP/IP when looking the web. That’s the long run we’re constructing towards.
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