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They argue like brothers, crack jokes like late-night hosts and occur to run one of the operator-focused funding platforms in hospitality.
Generally known as “The Restaurant Man” and “The Finance Man,” Michael “Schatzy” Schatzberg and Jimmy Frischling, the 2 founders of Branded Hospitality, are equal elements technique and schtick.
Assume capital meets comedy.
Whether or not they’re riffing on failed restaurant ideas or buying and selling wisecracks about free drinks and investor reductions, their podcast Hospitality Hangout is proof that chemistry and readability can coexist. However beneath the banter is an actual mission: serving to restaurant operators succeed with higher tech, smarter capital and a stronger community.
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“It takes a village,” Frischling says. And he means it. The phrase, which his late mom utilized in a marriage toast, has turn out to be the ethos of Branded Hospitality—a tenet behind their investments and relationships alike.
As a result of in case you’ve ever constructed something on this trade, you already know one factor: You do not do it alone. That was very true in 2020, when the pandemic delivered what Frischling calls “a punch within the face.”
Like most restaurant operators, their plans went sideways. However as an alternative of freezing up, they hit report. What began as a pandemic-era podcast advanced right into a media platform that now helps their investing and B2B progress technique. The podcast helped them keep seen, construct belief and create alternatives for themselves and the businesses they help.
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Why they guess on individuals
On the subject of investing, Schatzberg and Frischling do not disguise behind spreadsheets. Their prime criterion is the founder.
“Investing on the early stage is betting,” Frischling says. “You are betting on the CEO and their crew.” That mindset led them to spend money on corporations like Ovation, the visitor suggestions platform led by Zack Oates. For Branded, the conviction got here not simply from the product but in addition from Oates’ story, expertise and management.
It is a sample they’ve repeated throughout their portfolio of 55-plus corporations, the bulk in B2B SaaS. Their thesis is easy: If an answer really helps operators and the crew behind it lives and breathes the enterprise, it is price backing.
And once more, all of it circles again to that village.
Whether or not it is e-newsletter subscribers, tech founders, media companions or restaurant operators, Schatzberg and Frischling imagine in constructing with others. Their podcast is not simply content material. It is a connection level, a trust-builder and a entrance door to a a lot greater ecosystem that thrives on collaboration.
As a result of in hospitality, as in life, the strongest manufacturers aren’t inbuilt isolation. They’re constructed with individuals — loud, sensible, humorous, flawed individuals who share a imaginative and prescient and are not afraid to guess on one another.
Simply ask the blokes sporting all of the hats.
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About Restaurant Influencers
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