Is the way forward for work versatile? In accordance with a survey by Future Discussion board reported by the Financial Coverage Institute, 80% of data staff need flexibility in the place they work, and 94% of them need schedule flexibility.
People’ want for management over the place and the way they work coincides with the rise of the gig financial system, permitting an growing variety of individuals entry to freelance or part-time jobs — typically within the type of a aspect hustle, which about one-third of U.S. adults have.
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Even industries which have been round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising, which traces trendy roots again to the Industrial Revolution starting within the late 18th century, is one in every of them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising groups, manufacturers and businesses, compiled a report back to discover how freelancing impacts the business right this moment.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or looking for a advertising aspect hustle to complement your main revenue, it is a profitable time to get began.
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The common advertising price range was slashed by 15% relative to income in 2024, which signifies that employers within the advertising area may want options to conventional employment in the event that they wish to obtain a greater return on funding (ROI), in response to the report.
Over the previous three years, roughly three-quarters (74%) of promoting groups have elevated their use of freelance expertise, and in 2025, 57% of these employers anticipate their use of freelance expertise to extend, per the information.
An uptick in effectivity is the highest purpose enterprise leaders cite for hiring freelance professionals (81%); further advantages famous embrace extra ability units on the crew (67%), short-term help to cowl a rise in workload (63%) and that it is inexpensive than hiring full- or part-time workers, amongst others, the report said.
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The shift is not only a constructive one for advertising leaders, although. Employees who apply their skills to freelance alternatives, whether or not versatile full-time gigs or supplementary aspect hustles, can achieve extra flexibility of their schedules and management over their incomes.
Sixty-six p.c of freelancers anticipate to nonetheless be freelancing in three years, and 68% of them are more likely to suggest freelancing to a good friend, the survey discovered. Along with flexibility, freelancers recognize independence (42%), the flexibility to earn the next revenue (33%) and the chance to work on quite a lot of tasks (30%).
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“Freelancing has given me the area and autonomy to determine what I wish to do subsequent,” Rosie group member Dwayna Haley mentioned within the report. “I get to proceed working, making use of and studying in opposition to this self-discipline, however the degree of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”
