Because the daybreak of fintech, monetary providers corporations have struggled to seek out the candy spot of “excessive tech” vs. “excessive contact.” Nonetheless, in immediately’s know-how saturated atmosphere, discovering the right steadiness between automation and private interplay is essential. Whereas know-how permits scalability and effectivity, prospects nonetheless worth connecting with a human for complicated monetary selections. This steadiness — the place excessive tech meets excessive contact — is shaping the way forward for digital banking.
Within the following Streamly video, Finovate Analysis Analyst David Penn speaks with Christopher Hollins, Head of Resolution Gross sales and Supply at Silicon Valley Financial institution (SVB), who highlights the transformation of B2B shopper expectations by digital channels and the way SVB’s strategy combines high-touch and high-tech methods.
We spend a number of time from a design perspective recognizing the person developments each on the patron aspect, in addition to the enterprise aspect, and determining what’s probably the most logical factor we will do to keep away from obstacles and make issues quite simple and easy. We at all times say, “We would like individuals to really feel comfy doing banking at 4:17 pm and 4:17 am, which implies that your digital capabilities should be as much as snuff and that you should have the ability to create an expertise that they really feel comfy working with you any time of day,” mentioned Hollins.
SVB is a division of First Residents Financial institution that gives business and personal banking providers to people and corporations. Initially based in 1983, SVB focuses on investing in high-growth corporations that are usually on the reducing fringe of innovation. Actually, 50% of U.S. VC-backed tech corporations with IPOs in 2024 are SVB purchasers.
Hollins sits on the helm of SVB’s International Resolution Gross sales and Supply, the place he drives enterprise progress and fosters crew motivation. With a give attention to gross sales technique, design integration, and product advertising and marketing, Hollins’ crew has efficiently executed methods that resonate with the distinctive calls for of the fintech trade and the innovation economic system.
For extra video interviews, be sure you take a look at Finovate’s different Streamly content material.
Picture by Leonardo Iheme on Unsplash
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