Glam and video games on aisle 1, The Benemart is open for enterprise. Profit Cosmetics launched their first digital 3D procuring expertise in partnership with immersive expertise firm Obsess, setting a brand new commonplace for gaming-inspired commerce. Step into The Benemart (nearly!) the place Profit’s grocery-inspired idea affords an interactive digital house for guests to buy bestsellers and vacation favorites all from dwelling. Designed to be social, Profit made on-line vacation procuring straightforward and entertaining, cementing the sweetness model as a frontrunner in connecting with the following era of gaming-native customers.
“The Benemart is our very first 3D digital procuring expertise, and we’re thrilled to welcome guests inside to expertise magnificence like by no means earlier than. This immersive procuring journey blends our distinctive model storytelling with the unforgettable, grocery-inspired world that solely Profit can supply. Making folks really feel good and having enjoyable is a part of our DNA, so main with leisure to carry our vacation assortment to life was a no brainer,” mentioned Toto Haba, SVP World Omnichannel Advertising and marketing at Profit Cosmetics. “Obsess has been a powerful associate in making a branded world that blends storytelling with play-driven discovery in a manner that elicits the identical type of thrill because the in-store procuring expertise. The digital expertise mimics a online game, which we all know is one thing that can resonate with younger digital customers.”
The digital vacation pop-up options uniquely Profit décor and the model’s iconic reward units full of bestselling fan-favorites priced at holiday-special offers. Open for magnificence in 4 nations together with the US, United Kingdom, Germany and France, the immersive VR house affords customers the prospect to seize a digital cart, browse the aisles and add Profit’s ultra-collectible units to their digital cart for buy. The featured assortment takes inspiration from on a regular basis grocery retailer objects, similar to chocolate bars, snack baggage and tinned fish, all with a enjoyable, imaginative twist. Profit can be pairing the digital pop-up store with an IRL expertise all through the UK for people who wish to stroll the aisles in actual life.
Don’t know which Benemart reward units you want? The digital expertise helps customers discover customized product suggestions by way of Profit’s Vacation Reward Information, which encompasses a quiz to match customers with the right merchandise based mostly on their solutions. Customers may even have the chance to nearly try-on the #1 Forehead Model Worldwide’s bestselling forehead merchandise and add them to their cart instantly from the digital expertise. All through the vacation season, customers also can play branded mini video games for rewards and discounted units.
Gaming is the New Social: Branded On-line Video games for Commerce
The Benemart is stocked filled with interactive gamification and social procuring parts. Customers can take part on scavenger hunts to gather digital “grocery baskets” hidden all through the expertise, play a lottery-inspired scratch-off sport and discover the shop as customizable avatars. This expertise units a brand new commonplace for gaming-inspired commerce, introducing play-centric parts all through the client’s procuring journey.
Emphasizing social procuring, customers may work together with different avatars in actual time—collect pals for a digital procuring day with the ‘store with pals’ characteristic permitting teams to voice chat, play video games and store collectively as avatars in actual time. Inside the on-line digital actuality expertise, every shopper is ready to customise their private avatars with a wide range of outfits and make-up appears impressed by Profit’s greatest promoting merchandise throughout brows, pores, lashes, cheeks and extra.
With the launch of their Digital Benemart Vacation Reward Retailer, Profit Cosmetics set a brand new commonplace for gaming-inspired commerce. By means of play-driven discovery in an immersive, gamified and social digital expertise, the sweetness model cements themselves as a frontrunner in connecting the following era of customers.
To study extra about find out how to create your personal digital model world, electronic mail us at contact@obsessvr.com or guide a demo.
