It’s not stunning that vacation gross sales account for a major quantity of shops’ annual gross sales. Manufacturers are frequently looking for participating and entertaining campaigns to capitalize on drive vacation procuring and gross sales. A 3D digital retailer provides a brand new experiential procuring format and serves as a viable gross sales channel. With a digital expertise, manufacturers can create an atmosphere that’s modeled off of their retail retailer, a artistic idea retailer or a very fantastical location.
Digital vacation shops permit manufacturers to create utterly immersive and discovery-driven experiences filled with instructional content material, primed for the busy gifting season. With 3D content material and modern options comparable to gamification and reward advice quizzes, manufacturers throughout verticals have been in a position to improve engagement, conversion and attain throughout the busiest time of 12 months.
Key advantages of digital vacation shops embody:
A brand new and fascinating digital channel that stands out from different vacation campaigns
Interactive and discovery-driven procuring expertise that drives gross sales and advertising ROI
Participating options that join shoppers to the model
A one-stop store to find, analysis and buy items with seamless e-commerce integration
Decrease manufacturing prices for CGI visuals in comparison with on-location shoots and brick-and-mortar shows
To study extra about how immersive experiences affect vacation gross sales, obtain our e-book evaluating trade benchmarks from associate Salesforce to Obsess first-party knowledge.
Examples of Digital Vacation Shops
Obsess has labored with a lot of manufacturers and retailers to create memorable vacation digital shops and experiences. Every expertise featured fantastical shows and larger-than-life decorations, whereas sustaining core e-commerce performance for an immersive and enriching on-line procuring expertise that drives digital vacation procuring. From manufacturers in style and sweetness to CPG and past, these distinctive e-commerce experiences are in a position to immerse vacation customers right into a digital world distinctive to the model.
Listed here are 5 examples of Obsess-powered digital vacation experiences:
J.Crew Digital Ski Chalet
J.Crew launched a digital après-ski retreat to delve into the model’s essence and seasonal choices. Stuffed with interactive parts and holiday-inspired ambiance, the modern ski chalet merchandised the most recent males’s and ladies’s assortment in distinctive methods. Customers would navigate to the Snow Lodge for the most recent ladies’s kinds, and the Ski Chalet for males’s—a curated choice of seasonal seems to be and vacation items have been seamlessly woven into the expertise, providing a completely shoppable journey that inspired digital vacation procuring.
So as to add an additional layer of pleasure all through the expertise, the model included dynamic animations and customized gamification that engaged customers and deepened shopper connections. Festive gamification included a scavenger hunt recreation, classic video game-style Ski Racing Recreation and a branded quiz that examined shopper’s data on the model’s lengthy and storied heritage. The scavenger hunt additionally unlocked an opportunity at an unique luxe cashmere giveaway, which prompted customers to discover the complete retailer. Click on to learn extra in regards to the Vacation World of J.Crew.
Corona Vacation Seashore Hut
Constellation Model’s Corona invited new and longtime followers to Feliz Navi-Drip it prefer it’s scorching with Snoop Dogg of their Vacation Seashore Hut expertise. The Mexican beer model revitalized one among their famed vacation commercials into an immersive expertise that transported guests to the identical palm tree-filled seaside sundown atmosphere. The expertise amplified their vacation marketing campaign in VR and enabled shoppers to discover merchandise and interact with the model in new methods.
Followers dived into the vacation spirit with interactive options all through the expertise, comparable to a customized arcade-style decoration assortment recreation. Within the colourful string gentle laden seaside hut, guests have been in a position to watch the aforementioned industrial and hold with model ambassador Snoop Dogg. Utilizing AR know-how, guests have been in a position to take an image with Snoop and create a customized, shareable vacation card. Guests have been additionally given an opportunity to match Snoop’s iconic look in the event that they entered the sweepstakes to win a limited-edition Talia Coles gown. Learn extra in regards to the digital experiences Obsess has created with Corona, together with the Vacation Seashore Hut.
Sephora X Cosmopolitan Gifting Suite
Famend Hearst publication Cosmopolitan collaborated with magnificence retailer, Sephora, and launched the Gifting Suite. The digital vacation expertise empowered customers searching for a scent for private indulgence or as a complicated reward to find distinctive scent profiles for his or her vacation procuring wants. Redefining the perfume content material and on-line procuring expertise, the immersive expertise targeted round personalised luxurious and discovery.
Lined with stylish twinkly lights and festive disco ball-covered timber, the suite featured a curated choice of scents straight shoppable within the expertise and thoughtfully organized by notes. Central to the expertise was a Cosmo-esque quiz, the place customers have been invited to unravel the nuances of their perfume preferences. Click on to learn extra in regards to the Sephora X Cosmopolitan Gifting Suite.
H-E-B Grocery Vacation House
Step into the Vacation House of beloved Texas-based grocery chain, H-E-B. An immersive wonderland of flavors, recipes and vacation merchandise unfolded by means of interactive options and cheerful animations. Adorned with festive decorations, the Texas-style residence featured a number of rooms prepared for the vacations. Customers have been greeted by digital chef avatars that guided customers by means of basic recipes, masking appetizers, mains, sides and desserts. Every recipe pop-up was complemented by shoppable hyperlinks of H-E-B merchandise, providing a seamless shopping for journey that allowed customers to kick-start their vacation cooking.
The digital expertise additionally supplied the model with a platform to highlight its philanthropic endeavors and wealthy historical past. An interactive scavenger hunt recreation engaged customers by means of a discovery-driven instructional journey that unveiled information in regards to the model and unlocked unique vacation offers. Learn extra in regards to the digital grocery procuring expertise from H-E-B Grocery.
Laneige Digital World
Korean magnificence model, Laneige, launched a dreamy digital world that enabled customers to discover fan-favorite merchandise and their model story in a completely immersive context. The expertise launched with discovery-driven video games and quite a lot of rooms devoted to completely different product traces, and enabled customers to work together with merchandise in several methods, together with 3D views and multimedia content material round components and utility. The model usually up to date the cloudscape to align with their advertising calendar, together with a full seasonal refresh that mirrored new choices and product releases for the 2023 vacation season. Festive updates included limited-edition collections, new flavors of the enduring Lip Sleeping Masks and a revamp of the basic scavenger hunt recreation.
“The digital retailer is a strong buyer engagement instrument that may permit customers to dive into Laneige’s distinctive scientific experience and entertaining digital content material, whereas additionally serving to them choose the precise product for his or her pores and skin wants, together with our bestselling Water Sleeping Masks and Lip Sleeping Masks,” quoted Julien Bouzitat, Chief Advertising and marketing and Digital Officer of Laneige guardian firm Amorepacific U.S. Learn extra in regards to the Laneige Digital World, and it’s continued evolution.
These examples solely scratch the floor of the limitless potentialities that may go right into a digital vacation expertise. To search out out extra on how one can create your individual vacation digital expertise, guide a demo or e mail us at contact@obsessvr.com.
