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EarnUp Launches AI Advisor to Automate Financial Wellness

July 31, 2024
in DeFi
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EarnUp is launching AI Advisor, an AI-powered chatbot to assist banks promote monetary wellness amongst their shoppers.

AI Advisor accesses and immediately analyzes a person’s real-time banking and credit score knowledge to supply customized, actionable solutions to their monetary questions.

By working with the patron to assist them enhance their monetary scenario, AI Advisor may help banks construct and keep present buyer relationships.

Debt pay down platform EarnUp introduced the launch of its AI-powered monetary wellness software, AI Advisor, at present. The brand new answer will assist monetary establishments supply their shoppers customized monetary steerage.

AI Advisor is a chatbot that gives customers hyper-personalized insights and steerage to assist them make knowledgeable monetary selections to in the end obtain their objectives. It does this by accessing and immediately analyzing the person’s real-time banking and credit score knowledge to supply customized, actionable solutions to their monetary questions relating to HELOCs, playing cards, consolidation loans, and extra. By combining a person’s present monetary scenario with their questions, AI Advisor can also be in a position to supply tailor-made product suggestions.

Utilizing an approachable chatbot because the communication engine, EarnUp seeks to make sure that each person, no matter their monetary background, advantages from its recommendation to energy a extra financially resilient future.

“In at present’s aggressive panorama, banks should leverage AI to ship actual worth to clients,” mentioned KeyBank Chief Monetary Officer Clark Khayat. “EarnUp’s AI Advisor goes past conventional budget-tracking apps by analyzing monetary accounts and offering customized, actionable insights. This empowers monetary establishments to have interaction in additional significant interactions, making certain clients obtain the steerage they should obtain their monetary objectives.”

Utilizing AI Advisor, banks could possibly retain debtors, cross-sell loans and different merchandise, seize deposits, and shut extra loans. That’s as a result of banks can use AI Advisor as a software to advise shoppers on enhance their monetary scenario in order that they’re able to take out a mortgage or apply for a bank card. By working with the patron as an alternative of rejecting them outright, banks will even construct relationships with them.

“Our mission is to democratize entry to actionable info that may enhance monetary wellness,” mentioned EarnUp Co-Founder and CEO Nadim Homsany. “That is particularly crucial as rates of interest stay excessive and borrower debt reimbursement capability diminishes. Actually, a latest Bankrate survey discovered that over half of candidates have been denied for a mortgage or credit score because the Fed started elevating charges.”

Because it was based in 2015, EarnUp has helped practically three million debtors attain monetary freedom. The corporate views its AI Advisor software as a subsequent step to help people in attaining their monetary objectives.

Picture by Ashley Batz on Unsplash


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