AI Has Put a Weird New Face on an Old Amazon Prime Video Problem

AI has been used to place a terrifying new face to a long-running problem with Amazon’s Prime Video service.

Earlier this week, a screenshot was posted on X exhibiting a couple of completely different choices for watching the enduring 1957 model of 12 Indignant Males on Prime Video. At first look, there’s nothing unusual about that however on nearer inspection, it’s obvious the thumbnail for the free-to-stream model of the crime traditional has clearly been created by AI.

Not solely are there 19 indignant males on the jury, however a majority of their faces are warped past recognition.

Social media has been having a area day. “Prime Video is promoting a free model of 12 Indignant Males with a crappy AI rendering of 19 deformed males. What rubbish,” wrote one X consumer.

“Simply watching that traditional film on Prime Video, 19 Terrifying Males,” reads one other put up, that’s been considered over 1.6million occasions. “Completely unbelievable that that is on the entrance web page of a significant streaming platform. We have now actually entered the period of AI slop.”

Nevertheless relatively than a bootleg copy of 12 Indignant Males, the AI thumbnail takes subscribers to the unique model of the movie, uploaded by Orion-Nova Productions. The studio was acquired by MGM within the 90s. The second has been uploaded by MGM themselves.

So why are there two variations of the identical movie on Amazon Prime Video, for various costs and why would a studio promote their very own movie with messy AI paintings?

Amazon didn’t instantly reply to a request for remark from Decrypt.

On Reddit, one other consumer advised that this now-viral thumbnail is the top results of content material creators being allowed to add their very own movies to Amazon’s streaming service by way of the Video Direct perform, with many seeking to make a fast buck by importing bootleg variations of traditional movies.

“Amazon will get extra ‘films’ and engagement for Prime Video, and the bottomfeeders get some straightforward cash. Everybody wins – besides individuals who care about movie high quality,” they wrote.

However that is nothing now. It has been a long-running problem for Prime Video, which brings collectively quite a lot of completely different channels for its library.

It appears the model of “12 Indignant Males” with the unique paintings will be rented immediately from Amazon, whereas the AI-promoted movie comes from the Freevee platform. Actually, it’s a difficulty with the streamers’ search perform that’s inflicting these points, relatively than viewers butchering classics with AI.

Edited by Stacy Elliott.