Actor, singer, and entrepreneur Selena Gomez is not promoting her multi-billion greenback magnificence model any time quickly.
Gomez clarified in an interview this week that she was not desirous about promoting her magnificence model, Uncommon Magnificence, or taking it public. The corporate is reportedly price $2 billion.
“I haven’t got any plans on that, genuinely,” Gomez instructed TIME.
Gomez primarily focuses on Uncommon Magnificence’s product growth and philanthropy, overseeing the Uncommon Impression Fund, which has raised $13 million since Gomez based the corporate in 2020.
She instructed TIME that she might be engaged on merchandise for Uncommon “for the subsequent few years” and that she by no means needed the corporate “to be about making some huge cash and that is it.”
Selena Gomez. Photograph by Samir Hussein/WireImage
Gomez’s remarks refute a March report that Uncommon Magnificence was in non-public talks a few attainable sale or IPO.
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Uncommon is widespread on social media and sells an array of $30 and below make-up, physique care, and brushes.
A $23 liquid blush from the corporate went viral on TikTok in 2022 and introduced in $70 million in income that 12 months. The corporate’s bestsellers embody tinted lip oil and matte lipstick, per a rating on its website.
Uncommon reportedly hit greater than $400 million in web gross sales from February 2023 to February 2024.