Google Sneakily Added ENS Data to Its Search Engine

March 25, 2024

in NFT

Reading Time: 3 mins read

On the sly, Google launched a function that integrates on-chain information for Ethereum Title Service (ENS) domains into its search outcomes practically a 12 months in the past.

ENS makes use of ERC-721 NFTs to map Ethereum addresses, usually random alphanumeric strings, to easy-to-remember names, functioning as a website system on the Ethereum blockchain.

In Could 2023, Google Search began displaying ENS area and Ethereum tackle particulars, simplifying ENS possession verification. But, the tech large by no means introduced this replace.

Confirming the authenticity of this growth, ENS confirmed on X simply days in the past, “The information is true! Google now offers pockets data for ENS title searches!”

The Upsurge and Benefits of ENS

For the reason that Ethereum Basis launched ENS in Could 2017, the area service has expanded considerably, together with a partnership with GoDaddy and adoption by NFT tasks like Pudgy Penguins.

Registering a website title by way of ENS at the moment takes place on Ethereum’s mainnet, which is infamous for its excessive transaction charges, together with these for area registration and maintenance.

Nevertheless, ENS’s collaboration with Layer-2 networks circumvents such prices, benefiting builders of Ethereum-based functions.

Google’s latest replace enhances visibility for ENS area data, though it doesn’t lengthen to free subdomains offered by entities like Uniswap (e.g., foo.uni.eth).

Even so, Google’s transfer to incorporate ENS particulars in its search outcomes is a giant deal. It exhibits that digital belongings and blockchain know-how have gotten extra acknowledged and utilized in on a regular basis tech.

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