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From SEBA to AMINA: Swiss Crypto Bank Rebrands

December 1, 2023
in Crypto Updates
Reading Time: 4 mins read
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The Swiss crypto financial institution SEBA Financial institution AG has rebranded to
AMINA Financial institution AG. This transfer, which was introduced on November 30, 2023, has been
described by the corporate as a brand new period of potential progress for its purchasers
globally.

Franz Bergmueller, the CEO of AMINA Financial institution AG, talked about: “We
are delighted to introduce the world to our new model id. Whereas we are saying
goodbye to the SEBA identify, we stay ceaselessly pleased with the achievements made by
the group underneath the previous model. Our model signifies a brand new period within the
firm’s progress and technique; we’re a key participant in crypto banking and are
right here to outline the way forward for finance.”

The phrase AMINA is derived from
“transAMINAtion,” which symbolizes the transference of monetary
elements of conventional, digital, and crypto banking, the corporate mentioned. AMINA
Financial institution plans to strengthen its strategic hubs in Switzerland, Hong Kong, and Abu
Dhabi in 2024. The corporate famous that the rebranding won’t have an effect on the
providers provided to the prevailing prospects.

Nevertheless, the subsidiaries in Hong Kong, Singapore,
and Abu Dhabi will align their names with the top workplace in Zug to have a
unified id throughout the establishment.

Preserve Studying

In August, SEBA achieved a big milestone in
its growth technique by securing an Approval-in-Principal (AIP) from Hong Kong’s Securities and Futures Fee. This AIP marked a vital step in
acquiring a license to supply crypto-related funding providers throughout the
Particular Administrative Area of China.

SEBA’s journey into Hong Kong started with the
institution of its native entity final 12 months. The approval arrived following
Hong Kong’s adoption of latest rules mandating licensing for all crypto
firms working on the island. SEBA praised the area’s regulatory
requirements, acknowledging the pivotal function this license performs in increasing its
footprint throughout the Asia Pacific.

Tailor-made Crypto Options and Strategic
Collaborations

Early this 12 months, SEBA Financial institution unveiled a sequence of tailor-made choices designed to simplify crypto banking for each conventional and
digital buyers. These choices embody three unique packages: Gold,
Platinum, and Company.

The Gold program focuses on institutional-grade
crypto providers, whereas the Company program targets firms within the digital
asset sector. The Platinum program goals to offer personalised help,
providing members unique advantages like metallic bank cards with customized limits,
concierge providers, and airport lounge entry.

Moreover, SEBA has partnered with different entities,
together with HasKey Digital Asset Group, to speed up institutional adoption of
digital property in Hong Kong. Moreover that, the corporate has launched a custody
answer for non-fungible tokens.

The Swiss crypto financial institution SEBA Financial institution AG has rebranded to
AMINA Financial institution AG. This transfer, which was introduced on November 30, 2023, has been
described by the corporate as a brand new period of potential progress for its purchasers
globally.

Franz Bergmueller, the CEO of AMINA Financial institution AG, talked about: “We
are delighted to introduce the world to our new model id. Whereas we are saying
goodbye to the SEBA identify, we stay ceaselessly pleased with the achievements made by
the group underneath the previous model. Our model signifies a brand new period within the
firm’s progress and technique; we’re a key participant in crypto banking and are
right here to outline the way forward for finance.”

The phrase AMINA is derived from
“transAMINAtion,” which symbolizes the transference of monetary
elements of conventional, digital, and crypto banking, the corporate mentioned. AMINA
Financial institution plans to strengthen its strategic hubs in Switzerland, Hong Kong, and Abu
Dhabi in 2024. The corporate famous that the rebranding won’t have an effect on the
providers provided to the prevailing prospects.

Nevertheless, the subsidiaries in Hong Kong, Singapore,
and Abu Dhabi will align their names with the top workplace in Zug to have a
unified id throughout the establishment.

Preserve Studying

In August, SEBA achieved a big milestone in
its growth technique by securing an Approval-in-Principal (AIP) from Hong Kong’s Securities and Futures Fee. This AIP marked a vital step in
acquiring a license to supply crypto-related funding providers throughout the
Particular Administrative Area of China.

SEBA’s journey into Hong Kong started with the
institution of its native entity final 12 months. The approval arrived following
Hong Kong’s adoption of latest rules mandating licensing for all crypto
firms working on the island. SEBA praised the area’s regulatory
requirements, acknowledging the pivotal function this license performs in increasing its
footprint throughout the Asia Pacific.

Tailor-made Crypto Options and Strategic
Collaborations

Early this 12 months, SEBA Financial institution unveiled a sequence of tailor-made choices designed to simplify crypto banking for each conventional and
digital buyers. These choices embody three unique packages: Gold,
Platinum, and Company.

The Gold program focuses on institutional-grade
crypto providers, whereas the Company program targets firms within the digital
asset sector. The Platinum program goals to offer personalised help,
providing members unique advantages like metallic bank cards with customized limits,
concierge providers, and airport lounge entry.

Moreover, SEBA has partnered with different entities,
together with HasKey Digital Asset Group, to speed up institutional adoption of
digital property in Hong Kong. Moreover that, the corporate has launched a custody
answer for non-fungible tokens.



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Tags: AMINABankcryptoRebrandsSEBASwiss
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