Adobe Programs, a worldwide chief in digital media options, is increasing its generative AI capabilities with the reported acquisition of Bengaluru-based startup Rephrase.ai.
Rephrase.ai—co-founded by Shivam Mangla, Ashray Malhotra, and Nisheeth Lahoti, graduates of IIT Bombay and IIT Roorkee—simplifies video manufacturing, reworking textual content into professional-looking movies, and garnered consideration within the quickly rising text-to-video AI era house.
The acquisition, introduced by Mangla however not publicly confirmed by Adobe, would align with its ongoing funding in generative AI, evidenced by the current launch of Adobe Firefly and enhanced AI options in Photoshop. Adobe didn’t reply to Decrypt’s request for remark.
Mangla, CEO of Rephrase.ai, expressed his enthusiasm on social media, highlighting the journey and achievements of his crew.
“Rephrase.ai is getting acquired by a pioneering artistic tech firm, ushering us into the brand new period of Generative AI,” Mangla wrote, explaining how the Techstars incubator program, key partnerships, celeb collaborations, and a profitable enlargement into the U.S. market fueled the startup’s journey.
“Because of 50k+ customers who positioned their belief in Rephrase merchandise through the years, and we’ll bear in mind the belief and love you set in whereas working with us,” he continued. “As we start this new chapter in a bigger org, the probabilities are limitless.”
Rising tide of text-to-video AI
The text-to-video AI era sector has grown considerably, with corporations like Meta releasing Emu Video and RunwayML main the house with its coherence capabilities. Moreover, Pika Labs and Stability AI have launched well-liked video era fashions, with the latter just lately unveiling Secure Video Diffusion, an open-source various able to producing high-quality movies in larger decision.
Secure Video Diffusion gives two fashions, SVD and SVD-XT, which assist video era at charges starting from three to 30 frames per second. This improvement, reported by Decrypt earlier right this moment, provides to the dynamic panorama of AI-driven video era.
Adobe’s reported acquisition of Rephrase.ai is one other step ahead in its enterprise mannequin. The multimedia software program big had already shared a device that makes use of AI to “inpaint” movies and edit their look. Nevertheless, video era from scratch is harder as a result of the AI mannequin has no reference to work with (pixel house) and every part occurs algorithmically (within the latent house).
This acquisition comes as India’s generative AI startup ecosystem good points momentum. Based on Inc42’s 2023 report on the ‘Generative AI Startup Panorama,’ Indian startups on this area have raised over $440 million since 2019. Rephrase.ai’s success story, together with $13.9 million in whole funding and a major spherical led by Crimson Ventures, positions Adobe nicely on this burgeoning market.
As Adobe integrates Rephrase.ai’s expertise with its Inventive Cloud, together with Premier Professional and After Results, the potential for groundbreaking AI-powered video content material instruments turns into more and more tangible.
Edited by Ryan Ozawa.
