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Grimes Says She Made More from NFTs Than Music

September 2, 2023
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This text initially appeared on Enterprise Insider.

Grimes says her earnings from promoting NFTs outpace what she’s earned over the course of her music profession.

The artist, whose given identify is Claire Boucher, mirrored on her enterprise into crypto and non-fungible tokens in a wide-ranging interview with Wired’s Steven Levy.

She launched “WarNymph,” a group of 10 NFTs made in collaboration together with her brother, Mac Boucher, in 2021. The NFTs introduced in additional than $5.8 million in lower than 20 minutes.

“That was on my brother,” Grimes mentioned of the cash she earned promoting NFTs. “He had an actual imaginative and prescient, and we wound up doing one of many first huge ones. It did truly change my life.”

When requested whether or not she had made more cash promoting NFTs than her music profession, Grimes mentioned, “Yeah.”

Grimes on the 2021 Met Gala in New York. Jamie McCarthy/Getty

Grimes, who shares two kids with Elon Musk, has been releasing music since 2010 and dropped out of college in 2011. She launched her breakout album, “Visions,” in 2012 and the critically acclaimed album “Artwork Angels” in 2015.

The musician just lately launched AI-voice software program that permits creators to create vocals utilizing her voice and supplied to separate 50% of royalties with customers who made a tune with the software program.

“Two, specifically, had been very, excellent,” Grimes instructed Wired of user-generated tracks that includes her voice. “They’re so in step with what my new album is likely to be like that it was type of disturbing. It is like, ‘Who am I, and what am I right here for?’ Alternatively, it is like, ‘Oh, sick, I’d get to reside without end.'”



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