Neostrata, a number one skincare model a part of the Kenvue portfolio of manufacturers from Johnson & Johnson, launched their digital expertise to introduce new customers to the model in a method that stands out in a hypercompetitive market. The expertise takes customers on a journey via the science of skincare, empowering buyers via schooling.
The play-centric, multi-floored expertise is immersive and fascinating, bolstering storytelling via contextual environments and interactive content material. On the highest flooring, a digital skincare avatar concierge welcomes buyers to learn the way completely different environments have an effect on their pores and skin. Customers can just about enter completely different Setting layers to learn the way they’ll defend themselves towards parts resembling air air pollution and the solar. They will then take a look at their newfound data and unlock particular gives resembling low cost codes and free merchandise with buy.
Customers may also go to the tranquil, spa-like Life-style layer to learn the way completely different life-style selections have an effect on their pores and skin. Much like the Setting layer of the expertise, if guests reply a sequence of questions accurately, they’ll earn free gadgets or reductions on their subsequent buy. On one other flooring within the expertise, customers can discover the completely different elements in Neostrata merchandise—from retinoids to Vitamin C, customers can learn the way fashionable skincare elements will affect their pores and skin issues.
The expertise can also be personalised; guests within the digital expertise can take a customized quiz to handle their pores and skin issues and targets, and obtain product suggestions tailor-made to their particular person wants. Customers can entry the quiz within the present store, the place one other avatar guides customers via the store.
Neostrata’s interactive, never-before-seen digital expertise empowers their customers with elevated schooling and personalised product suggestions. Obtain the Neostrata case examine to find how Neostrata’s Obsess-powered metaverse expertise positioned the model as a disruptor within the skincare business.
To study extra about how Obsess digital shops can be utilized to empower your customers, contact our staff at contact@obsessVR.com or e-book a demo.
