Alo Yoga, the favored activewear model, has launched an immersive digital retailer that permits customers to buy its newest assortment in a 3D surroundings. Out there on desktop, cellular and the Oculus Meta Quest 2 VR headset, the expertise feels much like procuring in actual life.
Store the model’s various assortment of cult-favorite merchandise in quite a lot of colours and discover a plethora of motivating media. The immersive retailer is loaded with unique content material to achieve and interact the model’s loyal fan base. Creating the expertise within the Oculus Meta Quest headset additional immersed their customers and added an extra factor of interactivity to retail shops and publicity occasions.
Alo showcased their digital retailer at their 2023 New York Vogue Week occasion, offering an escape from actuality on the occasion. Occasion attendees claimed the expertise to be transportive, significantly for the meditation movies on the terrace set within the mountainside—a stark distinction to the New York winter the occasion was hosted in IRL.
Customers can entry yoga, pilates and meditation courses all through the shop or head over to the sweetness bar for gua sha and face yoga routines. Content material beforehand solely accessible by way of their paid Alo Strikes platform is obtainable free of charge, solely within the digital retailer.
One of the crucial distinctive options of the Alo Digital Retailer is the digital closet. Customers can combine and match tops and bottoms from the most recent assortment to create their very own customized seems. As soon as customers have created a glance they like, they’ll add it to their cart and checkout. With the e-commerce integration constructed into the shop, the checkout course of is seamless and frictionless.
To be taught extra about how Obsess digital shops can be utilized to achieve and interact your neighborhood on-line, and improve your in-person occasions, contact our group at contact@obsessVR.com or e book a demo.
